Overflow Brewing Co. entrusted me to rebrand their flagship beer lineup, with the directive to use the whole can as an artwork canvas. Working with longtime collaborator, Art Director extraordinaire, Matt Howe, we embarked on a journey of reimagining the series to delight and surprise loyal customers, while inviting new customers to discover the story behind each beer style.

Each design contains easter eggs, including hidden cameos from other cans and taglines which further enrich the stories and entice the consumer to engage with the product.

Client: Overflow Brewing Co.
AD: Matt Howe